1978 was when Midori melon liqueur was first launched to the world. studio 54 a massive event which was New York's most famous nightclub at the time. A major hit and success the melon found it consumer's with ease, as they fell in love with the beautifully melon character. 

It's name is taken from a Japanese word 'green' Midori is one of popular sides of cocktail mixing as well as all bartender's are keen on using Midori. 

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